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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The online cattle trading startup has spent time and VC money solving what its founders believe is a unique problem. Its pursuit increasingly seems like a case of misdirected perseverance.
In 2019, when Neetu Yadav and team designed the Animall app, the idea was to create a “Tinder for cattle”. The Bengaluru-based agriculture technology company believed it had identified a unique Indian problem. They realized that in the physical world of cattle trading, the biggest challenge was one of trust. By using the internet and bringing buyers and sellers online, Animall could bring about transparency and efficiency in a business that hasn’t changed in a thousand years.
A pitch like this is music to the ears of venture capital investors. They invest and hope to profit from ideas that can …
