/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Bidding for ad slots against a rival company’s name or trademark has long been debated. The Delhi High Court doesn’t think it’s okay.
Editor's note: Two weeks ago, the Delhi High Court passed an interim order in an important battle that has implications for how many companies bid for ad slots on Google search. The question at hand was whether using a competitor’s trademark in keywords for Google Ads to advertise your own brand is an infringement of trademark law. In the interim order, which was made public earlier this week, the court has unequivocally said yes, it is. The case was filed by Indian travel booking company MakeMyTrip against Amsterdam-based rival Booking.com and others, including Google. Booking, MakeMyTrip said, was bidding for ad slots whenever someone searched for “MakeMyTrip” as a keyword, in an attempt to show an ad for Booking above results for MakeMyTrip. This practice, the court ruled, was a case of Booking and the other defendants using MakeMyTrip’s trademark, goodwill and brand investments to profit themselves. It granted a stay order to MakeMyTrip, prohibiting Booking and others names from using the company’s trademarks as keywords for ad bidding until the court reads its final verdict on 27 July. More importantly, it …
Bidding for ad slots against a rival company’s name or trademark has long been debated. The Delhi High Court doesn’t think it’s okay.
Editor's note: Two weeks ago, the Delhi High Court passed an interim order in an important battle that has implications for how many companies bid for ad slots on Google search. The question at hand was whether using a competitor’s trademark in keywords for Google Ads to advertise your own brand is an infringement of trademark law. In the interim order, which was made public earlier this week, the court has unequivocally said yes, it is. The case was filed by Indian travel booking company MakeMyTrip against Amsterdam-based rival Booking.com and others, including Google. Booking, MakeMyTrip said, was bidding for ad slots whenever someone searched for “MakeMyTrip” as a keyword, in an attempt to show an ad for Booking above results for MakeMyTrip. This practice, the court ruled, was a case of Booking and the other defendants using MakeMyTrip’s trademark, goodwill and brand investments to profit themselves. It granted a stay order to MakeMyTrip, prohibiting Booking and others names from using the company’s trademarks as keywords for ad bidding until the court reads its final verdict on 27 July. More importantly, it …
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The online visa startup stands out for its on-time visa and refund guarantees, far from the standard industry practice. It might be enough to attract anxious travellers for now, but the real test lies in making money out of this model in the longer term.
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The online visa startup stands out for its on-time visa and refund guarantees, far from the standard industry practice. It might be enough to attract anxious travellers for now, but the real test lies in making money out of this model in the longer term.
