Why ZunRoof’s customers are hitting the roof

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Editor's note: Half an hour into the call, the man finally dropped his guard. It felt like a levee had broken and the water had come gushing out. “We were so inundated with complaints, it was difficult to track them all. That’s what used to happen, at least till last year when ZunRoof changed its model,” he said. “There were cases of miscommunication, overpromising and underselling, problems in execution, numerous complaints of delays, even fraud,” he added for good measure. The man here is a government official whose department works closely with the Energy Efficiency and Renewable Energy Management Centre, the Delhi government’s nodal agency for rooftop solar projects and responsible for promoting renewable energy, energy efficiency and energy conservation. ZunRoof (ZunRoof Tech Pvt. Ltd) is a Gurugram-based rooftop solar solutions provider and currently offers its services in over 70 cities across 11 states in India. It was launched in 2016, and claims to have an installed capacity of 16MW across 4,500 residential rooftops. It has raised $4.7 million across five rounds of funding. “ZunRoof would get orders from customers and hire a third-party …