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The Tata group-owned retailer’s focus on fast-fashion vertical Zudio seems to have helped, while the Aditya Birla Group’s retail unit has entered several categories.

Trent, the Tata group-owned apparel retailer, reported an over 50% year-on-year jump in its total sales at Rs 2,680 crore for the quarter ended 30 June, outperforming rival Aditya Birla Fashion and Retail—the largest branded apparel maker reported a 12% rise. The sales growth comes amid high inflation, which continues to squeeze customers’ pockets.

In the fashion segment, which is counted as a discretionary spend, Trent continues to stay ahead of Aditya Birla Fashion in terms of like-for-like growth. Trent’s Westside and Zudio stores recorded a 12% rise in like-for-like sales growth, while it fell 8% for Aditya Birla Fashion’s …
Trent is accelerating Westside’s expansion as growth at Zudio slows. But replicating its value-retail playbook in the mid-premium segment will be harder than it looks.
Slowing growth, weakening store metrics and a puzzling fundraise point to the retailer losing some of its post-Zudio sheen.
Telecom and retail both continue with their ‘hit and miss’, while O2C delivers an unsurprisingly poor performance in Q4. This is a year RIL will be glad to see the back of.