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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Competition for Page Industries, Jockey’s India licensee, is intensifying even as the innerwear giant’s key bets are a long way from paying off.
It’s no longer “Jockey or nothing”. While the tagline may be ambitious, India’s largest innerwear brand seems to be losing its appeal. And the signs are hard to miss.
In June, Marcellus Investment Managers exited Page Industries, which licences products of innerwear and loungewear brand Jockey International in India. The reason: a lower-than-expected rate of return because of a sharp surge in Page Industries’s stock. As if that weren’t enough, the following month, Saurabh Mukherjea, the well-known fund manager and founder of Marcellus, said he has switched from Jockey's Rs 200 underwear to the Rs 100 ones offered by Zudio, …
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.
Accusations are flying between a co-founder of innerwear brand Almo and its top investor over possible corporate governance lapses and a conflict of interest, even as the startup struggles to survive.
