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The company also noted that it is finally seeing some early signs of revival in urban consumption, although it is too early to say if it will last.

How well rural consumption is doing is subjective. What isn’t subjective is how growing indebtedness, combined with stagnant income growth, is creating a tinderbox for households, banks and consumer companies that no one is talking about.
After a year of inflation, GST resets and uneven demand, Parle reflects on what still drives India’s mass market consumption.
The economy grew strongly despite several headwinds, with the policy responses mostly fitting the need. How sustainable is the growth rate, though?