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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Selling prescription glasses and contacts has never been this hot. At stake is a ready market of hundreds of millions.
Few companies advertise on flyers anymore. A once thriving medium but now relegated to local restaurants, hair salon and broadband service providers, flyers couldn’t keep up with Google and Facebook. But ClearDekho loves flyers. A small eyewear startup based in Ghaziabad, a city in the state of Uttar Pradesh and part of the Delhi National Capital Region, it goes around town distributing flyers with enthusiasm. Nothing fancy, just plain vanilla announcements of its new shop selling cheap prescription glasses. It beckons its unsuspecting recipients to give its shop a try.
Some of ClearDekho’s advertising tactics can make you chuckle.
For …
Billionaire Mohamed Alabbar goes for the Indian Ocean archipelago, India’s PhonePe gets UAE approval, and other updates from the week.
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
