Epigamia grabbed the creamy layer, can it hold on to it?
The yogurt brand’s survival strategy in the face of legacy dairy firms holds lessons. But it now faces its toughest test yet.
11 November, 2020•14 min
0
11 November, 2020•14 min
0
More in Business
Business
The 72 hours that saw IndiGo unravel
A crew crunch, new regulatory norms and simmering discontent push India’s biggest airline into its biggest crisis yet, one that could seriously dent its reputation for reliability.
You may also like
Business
Milky Mist is a rare best-of-both-worlds business
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test
Business
Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Business
Gen Z is driving India’s consumption and spending habits
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.