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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Low-end offerings and ‘specialist’ brands are putting the squeeze on the toothpaste giant. What doesn’t help is its laggy response to market trends.
Mention toothpaste and, nine times out of ten, it’s Colgate that comes to mind. So much so that the brand is almost generic to the category. Add unparalleled distribution strength to such brand recognition and little wonder that it is the largest player, by far, in the Indian oral care market.
But this dominance is under attack. Colgate has seen its share of the toothpaste market slip from 58% a decade ago to about 43% today. Its profits have declined in the last three fiscal quarters by 2%, 6% and 12% due to poor sales growth—6.3% in 2024-25, down from …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
