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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
We’ve said this before. The Morning Context exists to serve just one person—you, our reader.
Editor's note: We’ve said this before. The Morning Context exists to serve just one person—you, our reader. About eight months back we figured that we have to go beyond the usual, which is that we cannot expect all readers to always take the leap of faith and opt for a subscription to read us. If you look around, subscription offerings from media companies today look like we’ve all been cut from the same cloth. There’s some sort of a free trial, followed by an annual, monthly or a quarterly subscription plan. The more adventurous ones, and there are a few of those, have a pay-per-story model. We said, there has to be a better way to do this. To create something that’s for everyone. And that’s how we began working on our credits approach. We pitched this to the Google News Initiative, and got selected for the GNI Innovation Challenge for the Asia-Pacific region. Thanks to their funding, today we are finally rolling out our Starter and Privilege Credits offerings. Privilege: It is what it says it is. You have the complete …
