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The cost-effectiveness of JSW MG Motor’s latest proposition signals that when it comes to electric vehicles, the carmaker is in it for the long haul.

The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
The company’s two-wheeler sales are evaporating. But its founder is reframing it as a necessary step to achieve profitability. All while trying to pivot towards becoming a company that sells lithium-ion cells instead of automobiles.
What began as an operational outage has turned into a data breach affecting employees (past and present), exposing governance gaps that could prove costly for the UK automaker and the Tata group.