How Indian startups plan for microdrama success
Many companies have raised funding on the premise of offering short-form fiction video series aimed at mobile consumption.
21 July, 2025•9 min
1
21 July, 2025•9 min
1
More in Tech
Tech
Why India’s digital gold boom is giving SEBI the jitters
The gaps in oversight and consumer protection accompanying the surge in digital gold have finally got the market regulator’s attention.
You may also like
Internet
Inside Eloelo app, Indians are live-streaming into nothing
Backed by WaterBridge and Kalaari, Eloelo spent years trying to find the right product to start monetizing. Only to fall back on lonely Indians looking for someone to speak to and willing to pay for it.
Internet
What Ullu’s IPO papers tell us about the company and India
In just five years, the startup has managed to create a profitable streaming business in a category that truly captures the India digital video consumption opportunity: Titillation.
Internet
Can Umang Bedi keep Dailyhunt relevant?
The over-a-decade-old company has been trying to move beyond news for a while and seems to have finally caught a break.