As the cloud kitchen battle heats up, it appears that one of the frontrunners in the space is losing ground.
A comparison should help set this story up right away. Take Rebel Foods, for instance. Last year, the cloud kitchen company raised $75 million, or around Rs 540 crore, in funding and doubled down on its business with missionary zeal. As if the pain it had endured during the COVID-19 pandemic had given it a fresh lease of life. The months on end of lockdown when people stopped ordering food and dabbled in experimental cooking.
It’s a very different story at FreshMenu though. Till recently, this company was seen by most as a bright prospect in the cloud kitchen business. …
Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.
nikhil@mailtmc.com