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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The beauty products startup made it to the unicorn club in just eight years. But behind the facade is a deeply problematic work culture.
Editor's note: Priya Chhetri, 26, was set on making it in Mumbai. She quit her job as a fashion coordinator in New York to land in Maximum City, armed with an offer from online beauty retailer Nykaa. “Besides, my name is Priyaa, it's as filmy as it gets,” she says. In about a month’s time, Chhetri left the firm, disillusioned and sounding quite distraught while narrating her trauma about her short-lived stint at the firm on a call from her hometown in Nepal. Chhetri’s isn’t the only toxic tale to emerge out of Nykaa. An anonymous Instagram handle recently carried a series of posts from former employees alleging body shaming, rape jokes and making fun of people who didn’t dress or speak right. Nykaa isn’t the first startup to be called out for its toxic work culture. The Morning Context reported on the punishing workplace that is Hotstar, while in January, The New York Times wrote about the pressure on employees of hospitality chain OYO. Nykaa’s, too, looked like a beautiful success story. It was launched in April 2012 as an online …
The beauty products startup made it to the unicorn club in just eight years. But behind the facade is a deeply problematic work culture.
Editor's note: Priya Chhetri, 26, was set on making it in Mumbai. She quit her job as a fashion coordinator in New York to land in Maximum City, armed with an offer from online beauty retailer Nykaa. “Besides, my name is Priyaa, it's as filmy as it gets,” she says. In about a month’s time, Chhetri left the firm, disillusioned and sounding quite distraught while narrating her trauma about her short-lived stint at the firm on a call from her hometown in Nepal. Chhetri’s isn’t the only toxic tale to emerge out of Nykaa. An anonymous Instagram handle recently carried a series of posts from former employees alleging body shaming, rape jokes and making fun of people who didn’t dress or speak right. Nykaa isn’t the first startup to be called out for its toxic work culture. The Morning Context reported on the punishing workplace that is Hotstar, while in January, The New York Times wrote about the pressure on employees of hospitality chain OYO. Nykaa’s, too, looked like a beautiful success story. It was launched in April 2012 as an online …
Ari Emanuel’s $3 billion bet on live entertainment rests on the assumption that artificial intelligence will reduce working hours and increase the demand for leisure. But it’s hard to imagine such a future, particularly in India.
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.
Ari Emanuel’s $3 billion bet on live entertainment rests on the assumption that artificial intelligence will reduce working hours and increase the demand for leisure. But it’s hard to imagine such a future, particularly in India.
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.
