wakefit
2 ARTICLES
Duroflex wakes up as Wakefit closes in on an IPO
The six-decade old mattress maker files its draft IPO papers just as Wakefit wins approval for a public market debut—setting up a bruising battle for the No. 2 spot.
23 Nov 2025
Wakefit built a Rs 1,000-crore mattress brand. Now it wants to do a full-stack
A pioneer in the online D2C mattress market, the startup is eyeing the public markets on the strength of its expanded home and furnishings presence. Will its next decade be as good as the one behind it?
07 Jul 2025