/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
COVID-19 has put the lens on eating habits. Which begets the question: who decides what is food and what people should eat?
Editor's note: It is the anticipation of food that makes children go through it. Many of them don’t like this part of the preparation: holding the animal and keeping it alive. Till an adult can light a fire or decide it is time to eat. The experienced ones play with the animal with a smile on their faces. The nervous ones get overwhelmed by fear or unease—the kind when an animal, alive and wriggly, crawls up and down your body. After the fire is lit, an adult grabs the animal, kills, guts and skewers it on a twig before roasting it. The burnt skin is scraped off, and children tear through the meat. Or whoever can, does. One child takes small bites. There isn’t much meat—rats hardly have much meat on them—so everyone has to savour each bite. One BBC journalist describes the meat as “roast chicken”. “When the rat is the only meat available, it seems obvious that you’d eat it,” he says. That’s pretty much the case. The Musahars in Bihar have been eating rats for as long as collective …
COVID-19 has put the lens on eating habits. Which begets the question: who decides what is food and what people should eat?
Editor's note: It is the anticipation of food that makes children go through it. Many of them don’t like this part of the preparation: holding the animal and keeping it alive. Till an adult can light a fire or decide it is time to eat. The experienced ones play with the animal with a smile on their faces. The nervous ones get overwhelmed by fear or unease—the kind when an animal, alive and wriggly, crawls up and down your body. After the fire is lit, an adult grabs the animal, kills, guts and skewers it on a twig before roasting it. The burnt skin is scraped off, and children tear through the meat. Or whoever can, does. One child takes small bites. There isn’t much meat—rats hardly have much meat on them—so everyone has to savour each bite. One BBC journalist describes the meat as “roast chicken”. “When the rat is the only meat available, it seems obvious that you’d eat it,” he says. That’s pretty much the case. The Musahars in Bihar have been eating rats for as long as collective …
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The earnings of India’s oil refiners and other Nifty 50 companies have taken a hit. But IPO premiums suggest that investors seem unfazed.
Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The earnings of India’s oil refiners and other Nifty 50 companies have taken a hit. But IPO premiums suggest that investors seem unfazed.
Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.
