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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Editor's note: On the evening of 23 June, Baba Ramdev appeared on one news channel after another to defend his latest subterfuge. Earlier that day, the billionaire yoga guru and Acharya Balkrishna—his closest aide and the CEO of Ramdev’s Patanjali Ayurved Ltd—had launched a “Divya Corona Kit” as “the first and foremost evidence-based Ayurvedic medicine for COVID-19”. This kit consisted of three medicines: Coronil tablets, Swasari Vati tablets and Anu Taila drops. Patanjali claimed that the natural phytochemicals in kit ingredients such as tulsi, giloy and ashwagandha guaranteed 100% recovery within seven days. Ramdev and Balkrishna knew this was a brazen claim to make in a world agonizing for a clinically tried and tested vaccine. So they swooped in. This is clinically tried and tested Ayurveda, they said, the first of its kind. They added that two hundred and eighty Indians across the country were part of research and trials, followed by 95 patients in a clinical control study. The gullible lapped up every word. The rest lambasted the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy). It’s one …
Editor's note: On the evening of 23 June, Baba Ramdev appeared on one news channel after another to defend his latest subterfuge. Earlier that day, the billionaire yoga guru and Acharya Balkrishna—his closest aide and the CEO of Ramdev’s Patanjali Ayurved Ltd—had launched a “Divya Corona Kit” as “the first and foremost evidence-based Ayurvedic medicine for COVID-19”. This kit consisted of three medicines: Coronil tablets, Swasari Vati tablets and Anu Taila drops. Patanjali claimed that the natural phytochemicals in kit ingredients such as tulsi, giloy and ashwagandha guaranteed 100% recovery within seven days. Ramdev and Balkrishna knew this was a brazen claim to make in a world agonizing for a clinically tried and tested vaccine. So they swooped in. This is clinically tried and tested Ayurveda, they said, the first of its kind. They added that two hundred and eighty Indians across the country were part of research and trials, followed by 95 patients in a clinical control study. The gullible lapped up every word. The rest lambasted the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy). It’s one …
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The earnings of India’s oil refiners and other Nifty 50 companies have taken a hit. But IPO premiums suggest that investors seem unfazed.
The Supreme Court has mandated all advertisers to submit self-declarations certifying that their ads had no bogus claims. Easier said than implemented.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The earnings of India’s oil refiners and other Nifty 50 companies have taken a hit. But IPO premiums suggest that investors seem unfazed.
The Supreme Court has mandated all advertisers to submit self-declarations certifying that their ads had no bogus claims. Easier said than implemented.
