TVS's high-stakes push to go premium
The Chennai-based two-wheeler maker has become a nonentity in the fast-growing, premium motorcycle segment—something it wants to change with a slew of new launches. Will it get things right this time around?
22 January, 2025•11 min
0
22 January, 2025•11 min
0
Getting your Trinity Audio player ready...
More in Business
Business
Jubilant finally moves on from Dunkin’
The restaurant chain operator has decided not to renew its franchise agreement for the coffee and donut chain in India. This was a long time coming, and it’s only good news for Jubilant and its shareholders.
You may also like
Business
Tata Motors risks losing EV dominance to Mahindra
The automaker that virtually created India’s electric car market is forced to offer record discounts, even as rivals surge and competition is set to get fiercer.
Business
HDFC Bank’s supposed can of worms needs to be opened and investigated
Atanu Chakraborty’s resignation does not appear as damaging as the bank’s response to it. The ‘all is well’ narrative needs an independent audit.
Business
TVS’s premium push runs into starting trouble
Delays, quality complaints and thin deliveries of the Apache RTX 300 risk eroding trust just as India’s third largest two-wheeler maker tries to move upmarket.