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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Globus Spirits has outpaced much bigger players like Diageo India and Radico Khaitan in the last one year. Is the ‘high’ here to stay?
Nimboo, Ghoomar, Heer Ranjha and Narangi. Ever heard of them? Probably not. They are all brands of country liquor that have outpaced more hallowed peers like McDowell’s No. 1 and Royal Challenge by defying industry trends last year, including the disruption caused by COVID-19.
Thanks to them, Ajay Swarup and his son Shekhar Swarup have scaled new heights over the last few months. Their “high” is because of the nearly 12.3 million cases of Nimboo, Ghoomar, Heer Ranjha and Narangi that their Globus Spirits Ltd sold in 2020-21.
That was a 12% increase in annual sales, a remarkable achievement in …
The country’s largest liquor company just announced solid Q3 numbers. It has a product portfolio its peers envy. Its advertising budget is the largest. Yet, it’s the worst performing liquor stock.
With a top-10 whisky in its fold, Amit Dahanukar’s Tilaknagar finally gets to sell India’s tipple of choice. But the acquisition is much bigger than the brandy maker, and integrating it will not be easy.
Led by MD and CEO Hina Nagarajan, its whisky brands have outpaced many of French rival Pernod Ricard’s for the first time in several years.
