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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Going by actual registrations, the once-distant No. 2 Honda has nearly caught up with former partner Hero. How long can Hero, which also faces dealers’ ire over channel stuffing allegations, hold on to its crown?
Over the past six months, a remarkable trend has been playing out in India’s two-wheeler industry. Honda Motorcycle and Scooter India, the No. 2 player, has been galloping closely behind market leader Hero MotoCorp in terms of registrations, with just a fickle 5% separating the two where the gap once used to be as much as 50%.
This indicator is vital; it shows what users are actually buying rather than what companies are despatching to dealers. And this isn’t the first time Honda is within striking distance of India’s largest two-wheeler maker. In September last year, it had overtaken Hero …
India’s largest two-wheeler maker has seen a stock surge on the back of macro tailwinds, an EV push, a credible export strategy and renewed investor faith. Proving that this rally isn’t just a festive-season fling will be the real test.
The Japanese firm is giving its latest scooter swappable batteries—an experiment that could either build on or sully the fair name of the over two-decade-old Activa brand.
With most purchases made on credit and sales numbers yet to breach pre-pandemic levels, the oft-cited connection between two-wheeler sales and rural demand doesn’t really hold.
